I’m a UX specialist with a business & growth mindset.
Let’s work together to make your business grow
Trusted by change-making organizations to boost growth, improve usability, and drive innovation with UX design.
Featured projects
ALMIRALL
Bringing clinical cases to life Simplifying the overall process
MELLERWARE
Optimizing the buying process for better conversion
UNIVERSITY OF TOURISM, RABAT
How culture affects UX
PERSONAL CASE STUDY
Weplay App - Connecting local sports-lovers
What others say about me
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"If I had to define Miriam in adjectives I would say that she is analytical, energetic, independent, brave, organized, direct, operational and very executive"
Rafael Carbó, CEO @FICTIO
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"Creativity, attention to detail and translation of business needs into design. It was a pleasure working with her."
Sara Martinez, Product Manager @Grupo Planeta
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"I would highlight her total dedication to work and her resilience. Miriam is a natural leader that will always make a team work in an smooth and happy way, without getting carried away by the stress of certain situations"
Alejandro Palomo, Founder & CEO @PALOMO SPAIN
A Holistic & Strategic approach
My driving force is understanding people, having empathy towards the challenges they are presented with, and helping them find solutions through design whilst achieving business objectives.
1. Discover & Define
Understand the problem, users, and business goals.
HOW?
Analyze existing data (if any), plan and execute user research, and evaluate experiences with end-users.
2. Co-Design & Iterate
Create and refine solutions based on user insights and feedback.
HOW?
Collaborative workshops with trans-disciplinary experts. Key for knowledge sharing, idea generation, and product development.
3. Deliver & Measure
Launch and continuously optimize the product.
HOW?
Collaborate with the dev Team to ensure design intent, monitor post-launch performance, and gather data for improvements.
Inspiring, educating and activating people
GIF Talks - Hablemos de pasta y cultura- About the gap between business & design @Garaje de Ideas
Tech Talks - Challenges of being a woman in tech @Ironhack
Proyecto para Fundacion Betis @ISDI Foundation
Lecturer - Design & UX @ESEI Business School