Project Overview
As the UX Lead, I was responsible for improving the assembly and software onboarding experience for a new printer, ensuring a seamless setup while increasing user registration. The project aimed to collect valuable user data for future product enhancements while respecting the workflow and needs of users in architectural studios, a complex multi-user environment.
Client: HP
Key contributors: Research Team, HW Team lead, PM, Dev Team, Legal Team.
The Challenge
One of the biggest challenges was integrating user registration into the software onboarding without causing friction. The product team initially estimated that only 5% of users would complete registration, given the complexity of the setup and the reluctance of professionals to sign up during an installation process.
Additionally, the architectural studio environment introduced multiple user personas with different roles (e.g., architects, interns, IT managers), making it difficult to ensure that the right person registered without creating unnecessary roadblocks.
My Role & Contributions
As the UX Lead, I focused on optimizing the onboarding journey by:
✅ Minimizing Steps – Reducing unnecessary actions in the setup flow to make registration feel like a natural part of the process rather than an extra task.
✅ Understanding User Roles – Conducting user research to map out different personas and their motivations for interacting with the printer.
✅ Usability Testing – Iterating on different registration prompts and flows to ensure they fit naturally within the onboarding experience without disrupting the primary goal: getting the printer up and running.
✅ Strategic Placement of Registration – Ensuring registration was positioned at a moment when users were most likely to engage (i.e., after a successful setup rather than before).
✅ Flexible User Pathways – Allowing different users (IT admins vs. end-users) to register based on their role without forcing unnecessary steps on everyone.
Challenges & How I Overcame Them
🔹 Multiple User Personas with Different Needs
Solution: Instead of a one-size-fits-all approach, we designed role-based registration triggers. For instance, IT managers were prompted to register during setup, while architects could register later when interacting with advanced features.
🔹 Reducing Friction in the Journey
Solution: We tested several versions of the onboarding flow and found that placing registration post-setup, with a simple one-click sign-in option, increased conversion rates significantly.
Results & Impact
🚀 Registration rates surpassed expectations – Instead of the predicted 5% registration rate, we achieved 30%, thanks to a frictionless and well-timed integration into the flow.
📊 Better Data for Product Improvements – With more users registered, the product team could analyze real usage patterns and make data-driven enhancements.
💡 Improved User Experience – The onboarding process was streamlined, reducing frustration and ensuring users could start using the printer quickly without unnecessary hurdles.
Key Takeaways
🎯 User registration should feel like a natural step, not a forced action.
🎯 Understanding personas and their roles is key to designing an effective onboarding journey.
🎯 Small optimizations in onboarding can lead to significant business outcomes.
This project reinforced the importance of seamless onboarding, role-based personalization, and data-driven decision-making—all crucial factors when designing for professional environments with diverse users.
