📍 Nacar Design x Hewlett Packard

Nacar is a Design agency from Palo Alto, Barcelona, with offices in Bilbao and Guadalajara (México). Their clients include HP, Vueling, Roche, GL,S among others.

UX Lead x HP Global e-commerce

HP.com store is present worldwide (US, EMEA, LATAM, AP). Our goal at the Cart & Checkout is to localise and simplify the experience to increase conversion and reduce the cart abandonment rate.

• Focused on CRO- conversion rate optimization via A/B Testing and implementation of best practices from Baymard and/or best online retail players.

• Making sure we are offering the right mix of payment options per country and a clear UX

• Keeping a close eye on payment ecosystem changes and regulatory trends

🚀 Achievements

• Improved HP financing experience, leading to a +15% adoption

UX Lead x HP Printer & SaaS Onboarding

Led UX for HP's printer & SaaS onboarding experience in architectural studios. Designing for multiple personas (architects, IT admins) and optimizing registration timing post-setup.

• Hypothesis validation through techniques such as shadowing in stays and visits to architectural studios. Development of empathy and understanding skills. 

• Conducted user research to identify areas of opportunity and problems to be solved.

• Facilitated ideation workshops to co-create proposals for improvement with cross-functional teams

• Collaboration & negotiation with cross-functional teams- research, hardware, PM, dev, and legal to ensure product efficiency ( both for the users and the business).

• Tracked key performance indicators to measure the success of the product and made improvements based on data-driven insights.

🚀 Achievements

• Increased user registration from 5% to 30% by integrating role-based, low-friction flows.

• Optimized registration timing post-setup (from 20 mins to 10 mins)

📍FICTIO x Almirall

Fictio is a creative agency specialized in Healthcare. Their clients include Astrazeneca, Roche, Novartis, Ferrer, Almirall, among others.

Product Designer

• I led the end-to-end design process of SAM, an app powered by Almirall and co-created with the dermatologist community.

• Collaborating with multidisciplinary teams to ensure compliance in both the legal and clinical space.

• Conducted user research to better understand physicians' context around clinical case needs & pains.
  
  🚀 Achievements

• ASPID Prize for Most Innovative Project 2022.

• Led the launch of the mobile app on the stores (Apple & Google) together with the tech team, engaging a user base of over 200k users.

📍North Studio x Grupo Planeta

North is a design agency covering the entire life cycle of digital products & services. Their clients include Grupo Planeta, SEAT, La Caixa, Heura, ID Finance.

Product Designer

My role for Grupo Planeta was to redesign the main site and landing pages of Ostela University in Rabat. The main goal was to improve the lead conversion rate and to adapt the design and content to match Middle East user needs.

• I led the end-to-end design process of Ostelea including benchmarking, wireframing, user testing, and prototyping.

• Conducted user research to better understand Middle East students & family context (needs and pains) - and how culture affects UX.
  

  🚀 Achievements

• Increased by +30% Landing pages Lead conversion rates

• Conducted all user research alone in French

📍Palomo Spain

Palomo Spain is a young and high-end designer. Most recognized in the US and Japan.

Product & Studio Manager

My role at Palomo was to redesign their e-commerce and ensure its optimization. Also I was in charge of wholesale sales and general operations.

🚀 Achievements

• +30% conversion rate

• Established a product-focused mindset and data-driven decision-making.

• Digitization of administrative processes and sales channels.